电子榨菜
释义 DEFINITION
电子榨菜是当代年轻人用餐时观看的佐餐视频内容，主要包含：
- 字面含义：指手机/平板等电子设备中播放的影视剧、短视频、直播等内容
- 引申含义：比喻能像榨菜一样提升食欲的娱乐内容，常见类型包括：
- 经典影视剧重刷（如《甄嬛传》《武林外传》）
- ASMR吃播视频
- 搞笑短视频合集
根据2023年《Z世代用餐行为报告》，87%的受访者表示需要电子榨菜才能完成进食，这种现象被戏称为当代赛博进食礼仪
。
词源故事 ETYMOLOGY
2021年B站用户@咸鱼阿南在视频评论区首次将《孤独的美食家》称为我的电子榨菜
，这个比喻迅速引发共鸣。该词流行包含三层社会背景：
首先反映当代年轻人孤独经济现象——据《中国独居青年白皮书》，超过5800万城市青年独自生活，电子榨菜成为对抗一人食尴尬的解决方案。
其次体现碎片化娱乐需求，15-30分钟的剧集（如《舌尖上的中国》单集）恰好匹配外卖用餐时长，形成新型数字佐餐黄金比例
。
2023年出现衍生梗：
• 电子布洛芬：指缓解工作压力的解压视频
• 电子健胃消食片：用于餐后观看的长视频
例句：今天中午的电子榨菜轮到《老友记》S3E4了，这集钱德勒的冷笑话特别下饭。
DEFINITION
Digital Pickle refers to the entertainment content consumed during meals in modern Chinese youth culture:
- Literal meaning: Videos/shows played on mobile devices while eating, serving as
digital condiments
- Cultural metaphor: Content that enhances dining pleasure like traditional pickled vegetables (zha cai), including:
- Rewatching classic TV series (e.g. Empresses in the Palace)
- Mukbang (eating show) videos with ASMR sounds
- Short comedy clips compilations
Note: Unlike Western Netflix and chill
culture, this specifically describes the ritualistic pairing of digital content with solitary dining experiences.
ETYMOLOGY
The term originated in 2021 when Bilibili user @SaltyFishANan commented This show is my digital pickle
under a Solitary Gourmet video clip. Its viral spread reflects three social realities:
1. Loneliness Economy: With 58M urban Chinese youth living alone (2022 White Paper), digital content helps ease the awkwardness of solo dining.
2. Precision Timing: Popular pickle
content like 20-min A Bite of China episodes perfectly match meal durations, creating a digital condiment algorithm.
3. Generational Shift: Unlike older generations' family-style dining, Gen-Z developed ASMR mukbang as virtual companionship. A 2023 Douyin survey shows 63% users feel food tastes better with matching videos
.
Cultural note: This phenomenon differs from Western TV dinner
culture by emphasizing curated content pairing rather than passive viewing.