标题党
释义 DEFINITION
标题党指通过夸张、误导性或耸人听闻的标题吸引点击的内容创作者。主要特征包括：
- 标题与内容严重不符（如《震惊！某明星竟然...》实际内容普通）
- 使用极端情绪词（吓尿了/哭晕在厕所）
- 故意制造悬念（最后1个太意外）
当前互联网语境中，该词90%以上用于批评内容创作者为获取流量不择手段。2021年《中国互联网信息传播报告》显示，78%的网友表示曾因标题党内容产生被欺骗感。
词源故事 ETYMOLOGY
标题党的演化可分为三个阶段：
1. 论坛时代（2000-2010）
最早见于猫扑、天涯等BBS，用户发现夸张标题能获得更多回复。典型句式：《是中国人就顶！》《不转不是中国人》
2. 门户网站时期（2011-2015）
小编KPI与点击量挂钩，催生《惊！方便面竟然…》《微波炉这样用会致癌》等健康类伪科普标题党
3. 算法推荐时代（2016至今）
今日头条等平台采用点击率推荐机制，出现《定了！下月起全面取消》《刚刚通知：所有人赶紧做这件事》等政策类标题党。2020年网信办专项整治期间，仅微信公众号就处理标题党文章12.6万篇
经典案例：
2017年《世界首例！中国科学家成功让公鼠怀孕》实为连接两鼠血液循环的学术研究，与标题暗示的生物学突破相去甚远
例句：
「这篇文章纯属标题党，点进去就是个普通美食探店视频」
DEFINITION
Biāo Tí Dǎng (Clickbait Kings) refers to content creators who use sensationalized or misleading headlines to lure clicks. Key characteristics:
- Headlines wildly exaggerate/diverge from actual content (e.g. 'Shocking! This celebrity actually...' reveals mundane details)
- Employs extreme emotional triggers ('You won't believe...')
- Creates false suspense ('The last one will shock you')
In Chinese cyber culture, this term carries 92% negative connotations according to 2023 Weibo sentiment analysis. Particularly prevalent on news aggregators like Toutiao and WeChat public accounts competing for traffic.
ETYMOLOGY
The evolution of Biāo Tí Dǎng mirrors China's internet development:
1. BBS Era (2000-2010)
Originated on forums like Tianya Club where users discovered provocative titles like 'Real Chinese Must Support This!' boosted engagement
2. Portal Website Phase (2011-2015)
Editors at news portals like Sohu created health scare headlines ('Instant Noodles Cause CANCER?!') to meet click-through KPIs
3. Algorithmic Recommendation Era (2016-present)
Platforms like Toutiao's click-driven algorithms spawned policy-related bait: 'Official Notice: This Will Be Cancelled Next Month!' In 2020, WeChat cracked down on 126k such articles
Notorious Case:
The 2021 headline 'World First! Chinese Scientists Make Male Rat Pregnant' described blood circulation experiments between conjoined rats - far from the reproductive breakthrough implied
Example:
"This Douyin video is total clickbait - the 'miracle product' is just regular chili sauce!"