网红
释义 DEFINITION
网红（wǎng hóng）是'网络红人'的简称，主要包含两种含义：
- 字面指在互联网获得关注度的人（如博主、直播主、短视频创作者）
- 衍生指因网络传播而爆红的事物（如打卡地、美食、流行语）
当前互联网语境下，第一种含义占主导（约85%使用场景），特指通过内容创作、颜值展示、才艺表演等方式积累粉丝的KOL（关键意见领袖）。根据《2023中国网红经济白皮书》，中国网红产业规模已突破2万亿元人民币。
词源故事 ETYMOLOGY
【网红进化史】
2004-2010年：
论坛时代诞生初代网红，以芙蓉姐姐、凤姐为代表的审丑文化走红，主要载体是天涯、猫扑等BBS。此时'网红'略带贬义，带有'博出位'的戏谑意味。
2011-2016年：
微博时代催生张大奕、papi酱等图文/短视频网红，网红经济雏形显现。2016年淘宝直播上线，薇娅、李佳琦开启'喊麦式'直播带货，'网红'开始职业化。
2017年至今：
抖音、快手等短视频平台造就现象级网红，如李子柒（文化输出）、疯狂小杨哥（搞笑带货）。根据《新榜》数据，2023年粉丝超千万的网红已达627人，MCN机构超3万家。
典型例句：
'这家咖啡馆最近成了网红打卡地，周末排队要两小时'
'她辞去公务员工作全职做网红，现在月入十万'
DEFINITION
Wanghong (网红), literally meaning 'internet celebrity', has evolved into a cultural phenomenon in China's digital landscape. It primarily refers to:
- Social media influencers who gain fame through platforms like Douyin (TikTok), Kuaishou, or Xiaohongshu (RED)
- Viral content/products that achieve sudden popularity online
In 2023 context, over 80% usage refers to individual creators. These wanghongs typically monetize through livestream commerce (like Taobao Live) and brand partnerships. A recent McKinsey report shows Chinese influencer marketing ROI is 3x higher than traditional ads.
ETYMOLOGY
The Rise of Wanghong Culture
Phase 1: The Pioneer Era (2004-2010)
China's first internet celebrities like Sister Furong gained notoriety through controversial posts on BBS forums. The term 'wanghong' then carried a slightly mocking tone, similar to 'internet meme' before meme culture formalized.
Phase 2: Professionalization (2011-2016)
With Weibo's rise, fashion bloggers like Zhang Dayi pioneered monetization through Taobao stores. The 2016 launch of Taobao Live birthed China's unique livestream commerce model - top host Viya once sold $2B goods in 12 hours.
Phase 3: Global Influence (2017-present)
Short-video platforms propelled cultural ambassadors like Li Ziqi, whose rural lifestyle videos gained 20M YouTube subscribers. In 2023, Chinese wanghongs are reshaping global e-commerce - Shein's 70% marketing budget goes to influencer collabs.
Example Usage:
'This bubble tea shop became a wanghong spot after going viral on Xiaohongshu'
'Many Gen-Z Chinese now list 'wanghong' as career aspiration in school surveys'