小粉红
释义 DEFINITION
小粉红最初指中国互联网上具有强烈民族主义倾向的年轻网民群体,现包含多重含义:
- 字面指喜爱粉色系的青少年,现多用于描述『在网络空间高调表达爱国情感,有时表现出非理性排外倾向』的00后群体
- 在西方媒体语境中常带有『被政府宣传洗脑的盲目爱国者』的贬义
- 中国本土网络语境下,该词具有『爱国热情与网络亚文化结合』的中性特征
2020年后,随着国际形势变化,该词更多用于描述在中美舆论战中积极发声的Z世代网民。
词源故事 ETYMOLOGY
该词的演变折射出中国网络民族主义的代际更替:
2010年源自晋江文学城论坛,因网站默认粉色界面得名。最初指涉的「小粉红」群体以女性为主,多在娱乐话题中活跃。2016年南海仲裁案成为转折点——大量95后用户自发在海外社交媒体刷屏「中国一点都不能少」,其『二次元画风配五星红旗』的应援方式引发关注。
2018年中美贸易摩擦期间,这些年轻人在Twitter、Instagram等平台组成「网络远征军」,用『表情包大战』对抗西方媒体的不实报道。他们发明了「帝吧出征」等组织化行动,将明星超话打榜的机制应用于政治议题。
典型案例包括:
- 在华为孟晚舟事件中制作「番茄炒蛋国旗色」应援图
- 将《那年那兔那些事儿》动漫形象发展为爱国IP
- 疫情期间发明「阿中哥哥」拟人化称呼
这些行为体现了Z世代特有的政治参与方式——用娱乐化手段解构严肃议题,在西方语境中常被误读为「数字红卫兵」。
DEFINITION
The term Patriotic Pink refers to a distinct cultural phenomenon among Chinese youth:
- Originally describing teenagers with pink-themed online aesthetics, now signifies 『digitally-native nationalists born post-2000』
- Characterized by 『fervent patriotic expressions on social media, particularly during geopolitical tensions』
- Western observers often equate them with 『China's cyber troops』, though most are organic participants
Their rhetoric blends meme culture with political discourse, creating a unique digital patriotism.
ETYMOLOGY
The rise of Patriotic Pinks mirrors China's complex internet ecosystem:
Emerging from Jiangxi-based novel forum JJWXC in 2010, the term initially described female users fond of pink-themed romance fiction. The 2016 South China Sea arbitration case witnessed their political awakening – thousands spontaneously flooded Instagram with creative memes asserting Chinese sovereignty.
During the 2018 US-China trade war, these 『digital natives』 organized 『cyber expeditions』 through fan club tactics. They:
- Deployed K-pop-style 『data bombing』 to counter anti-China hashtags
- Created manga-inspired propaganda like 『Bunny's 5,000-Year Journey』
- Pioneered 『political emoji warfare』 during Hong Kong protests
Their 『patriotainment』 strategy – blending nationalism with internet subcultures – reflects a generation that grew up with 『Weibo and TikTok as extensions of identity』. Western analysts often misinterpret their organic enthusiasm as state-coordinated campaigns.