小目标
释义 DEFINITION
小目标原指容易实现的阶段性计划，但在互联网语境中特指：
- 2016年万达集团董事长王健林在访谈中提到的"先挣1个亿"
- 现泛指看似简单实则难以实现的宏大目标
- 常用于自嘲或调侃他人目标设定不切实际
当前网络使用中，90%以上场景都是戏谑用法。当有人说要完成某个"小目标"，往往意味着这个目标实际上非常困难或夸张。
词源故事 ETYMOLOGY
2016年8月，万达集团董事长王健林在《鲁豫有约》节目中分享成功经验时说道："想做世界首富，这个奋斗的方向是对的，但是最好先定一个能达到的小目标，比如我先挣它1个亿。"这段视频片段迅速引爆网络。
网友发现，根据国家统计局数据，当时中国人均年收入约5万元。要实现"1个亿小目标"需要不吃不喝工作2000年——这相当于从汉朝开始存钱至今。这种"富豪认知"与普通人生活的巨大落差，让"小目标"迅速成为全民调侃对象。
该词汇的传播呈现三个阶段：
- 原始爆发期（2016-2017）：网友制作大量表情包，例如"今天的小目标：呼吸24小时"，用极端对比制造幽默
- 语义扩展期（2018-2020）：开始用于描述任何困难任务，如程序员说"本周小目标是修复500个bug"
- 文化沉淀期（2021至今）：进入日常用语，教育部2022年将其收录为网络热词
例句：
- 甲："今年想买套北京四合院" 乙："王总，您这小目标定得保守了啊"
- 游戏玩家："今日小目标：通关黑暗之魂3（手残党发言）"
DEFINITION
The term Small Target originated from a 2016 interview with Chinese billionaire Wang Jianlin, who casually said: "First you set a small target that's achievable, like earning 100 million yuan."
In online culture it now means:
- An absurdly ambitious goal disguised as something simple
- Used sarcastically when facing daunting challenges (e.g. "My small target is to lose 50kg this month")
- A meme representing the wealth gap - what's "small" for billionaires is life-changing for ordinary people
ETYMOLOGY
The phrase exploded online in August 2016 after property tycoon Wang Jianlin (net worth $30B) said in an interview: "Being the world's richest man is a good direction, but start with a small achievable target - like making 100 million yuan first." Contextually, 100M yuan equals $14M USD.
This sparked viral outrage because:
- 100M yuan could buy 200 average Beijing apartments
- It would take 22,000 years for a minimum-wage worker to earn that amount
- The casual delivery highlighted how out-of-touch elites can be
Netizens transformed it into a cultural phenomenon through:
- Meme Phase: Photoshopping Wang's face onto impossible "small targets" like climbing Everest barefoot
- Self-Deprecating Usage: Students joking about having "small targets" like sleeping 4 hours during exams
- Corporate Adoption: By 2020, Chinese tech companies were ironically using "small target" in internal KPIs
Examples:
- When someone says "My small target is to date a Hollywood star", others might reply "Stay humble, Wang Jr."
- Twitch streamers: "Today's small target: Beat Elden Ring without taking damage (casual mode)"