颜狗
释义 DEFINITION
「颜狗」是网络流行语，由「颜值」和「狗」组合而成。字面可理解为「被颜值驯化的狗」，实际含义为：
- 过度重视外表的人（贬义）：指仅凭外貌评判他人价值，忽视内在品质
- 自嘲用语（中性）：承认自己容易被高颜值吸引，带幽默意味
目前网络语境中，自嘲用法占70%以上，常见于追星族、外貌协会成员的自我调侃。
词源故事 ETYMOLOGY
「颜狗」的流行始于2010年代中期的娱乐圈粉丝文化。最初用于描述盲目追捧偶像颜值的狂热粉丝，带有贬义色彩。转折点出现在2016年电视剧《微微一笑很倾城》热播期间，大量观众在社交平台以「颜狗」自嘲：
「本颜狗实名认证杨洋的盛世美颜！」
这种自黑式表达迅速被年轻群体接纳，形成病毒式传播。根据清博大数据统计，2018年该词中性化使用率已达63.7%，主要出现在以下场景：
- 追星文化：承认被爱豆颜值吸引，如「我就是一个卑微的颜狗」
- 交友场景：幽默表达外貌偏好，如「找对象我纯颜狗，三观跟着五官跑」
- 商品营销：美妆产品宣传语「让颜狗无法拒绝的神仙颜值」
2021年B站调研显示，Z世代使用该词时，82%带有自我调侃性质。社会学家指出，这种语言现象反映了年轻人用幽默消解外貌焦虑的文化策略。
DEFINITION
The term Yan Gou (literally face dog
) describes someone who:
- Prioritizes physical appearance over inner qualities, similar to
lookist
but with self-deprecating humor - Playfully admits being
enslaved by beauty
, often used when fangirling over attractive celebrities
Cultural note: The dog
here isn't insulting - it's a common Chinese internet slang suffix indicating self-mocking devotion (e.g., work dog
= overworked employee).
ETYMOLOGY
The rise of Yan Gou mirrors China's evolving beauty culture. Emerging from K-pop style fandom circles circa 2015, it initially mocked face-only fans
who ignored idols' talents. The semantic shift happened during the 2016 drama Love O2O, when viewers flooded Weibo with:
As a certified Yan Gou, I surrender to Yang Yang's divine visuals!
This self-aware usage resonated with millennials navigating China's appearance-driven social media landscape. Key evolution stages:
- 2017: Douyin (TikTok) influencers normalize
I'm just a Yan Gou
captions - 2019: Cosmetic brands co-opt the term (
For Yan Gous who appreciate packaging art
) - 2022: 73% users on Xiaohongshu use it humorously per ByteDance research
Cultural context: Unlike Western thirsty
which focuses on desire, Yan Gou combines aesthetic appreciation with playful submission to beauty standards. It's a linguistic pressure valve in a society where the looks economy
is worth US$72 billion.