鄙视链
释义 DEFINITION
鄙视链是描述社会群体间隐性等级关系的概念，其核心特征为：
- 层级结构：不同群体形成金字塔式优越感排序（如古典乐＞爵士＞摇滚＞流行）
- 价值判断标准：可能基于审美品味（电影偏好）、消费能力（手机品牌）或知识储备（学历背景）
- 双向流动：某个领域的底层可能在另一领域成为顶层（例：游戏高手可能在外语能力链底端）
网络语境中特指2012年后在中国互联网爆红的亚文化圈层博弈现象，常见应用场景包括：
- 文娱消费领域（英美剧观众＞日剧＞韩剧＞国产剧）
- 生活方式选择（马拉松＞健身房＞宅家）
- 育儿方式争议（国际学校＞重点公立＞普通学校）
词源故事 ETYMOLOGY
这个概念的演化可分为三个阶段：
起源期（2012）：最早出现在豆瓣「文艺生活」小组，用户用「听后摇的看不起听朋克的，听地下乐队的鄙视所有主流听众」描述音乐圈层现象。漫画家「变态辣椒」据此创作《文化食物链》漫画，将这种关系可视化。
爆发期（2013-2015）：《南方周末》发表《鄙视链——生活中那些微妙的优越感》引发全网共鸣，网民自发创建「鄙视链生成器」，出现游戏圈（主机玩家＞PC玩家＞手游玩家）、教育圈（清北＞985＞211＞双非）等数百个变体。
异化期（2016至今）：概念逐渐从文化批判工具演变为社交货币，出现反向应用案例。比如小米公司曾用「被鄙视的DS（屌丝）就要逆袭」作为营销话术，知乎用户通过自嘲「底层链民」获取群体认同。
典型例句：
「咖啡鄙视链顶端是手冲瑰夏，喝星巴克的就别装小资了」
「我们留学圈也有鄙视链：北美＞英国＞澳洲＞东南亚，水硕怎么了？好歹在链里」
社会学专家指出，这本质是转型期中国社会身份焦虑的投射。当传统评价体系（户口、编制）瓦解，新兴中产通过构建文化资本等级来确认社会地位，这种虚拟排序实则暴露了群体认同危机。
DEFINITION
The social pecking order describes an unspoken hierarchy where social groups look down on others beneath them in perceived cultural sophistication. Key aspects:
- Multi-layered structure: Groups arrange themselves in a pyramid of superiority (e.g. specialty coffee drinkers ＞ Starbucks regulars ＞ instant coffee users)
- Fluid criteria: Status markers range from consumption patterns (Apple vs Android) to knowledge capital (PhD holders vs college dropouts)
- Context-dependent: One's position shifts across different domains (a coding expert might be low on fashion hierarchy)
This concept went viral in 2012 Chinese internet culture, notably seen in:
- Entertainment preferences (HBO series fans ＞ anime watchers ＞ reality TV viewers)
- Lifestyle choices (organic food advocates ＞ fast food consumers)
- Parenting philosophies (Montessori moms ＞ tiger moms ＞ free-range parents)
ETYMOLOGY
This concept evolved through three phases:
Origins (2012): Emerged on Douban's art forum where users described music subcultures: "Post-rock listeners despise punk fans, underground band followers look down on all mainstream listeners." Cartoonist '变态辣椒' visualized this as a Cultural Food Chain comic.
Viral Phase (2013-2015): Southern Weekly's article "The Pecking Order of Disdain - Subtle Superiority in Daily Life" sparked nationwide resonance. Netizens created DIY hierarchy generators, spawning hundreds of variants like gaming (console＞PC＞mobile) and education (Tsinghua＞Ivy League＞state universities).
Metamorphosis (2016-present): The concept shifted from cultural critique to social currency. Xiaomi mocked it in ads: "So what if they call us cheap? Underdogs will rise!" Zhihu users bond through self-deprecating memes like "Bottom-feeders of the chain unite!"
Cultural analysts note this reflects China's social identity crisis during modernization. As traditional status symbols (state jobs, urban residency) lose dominance, the new middle class constructs cultural hierarchies to assert worth - a virtual ladder exposing collective insecurity.