财富密码
释义 DEFINITION
财富密码原指获取财富的诀窍方法，但在2020年后的网络语境中特指：通过刻意迎合特定群体或制造争议话题来收割流量的行为模式。
主要分为两种表现形式：
1. 身份政治型：通过强调自身少数民族/特殊群体身份获取关注（如B站『伏拉夫』式爱国表演）
2. 仇恨营销型：故意发表极端言论引发骂战（如微博性别对立话题）
目前90%以上的使用场景都带有讽刺意味，暗示这种『快速变现套路』正在透支社会信任。
词源故事 ETYMOLOGY
『财富密码』的演变堪称中国互联网亚文化的经典案例。2020年初，B站俄罗斯博主伏拉夫因夸张赞美中国走红，网友发现其早期视频风格正常，后发展为瞪眼握拳式『中国太棒了』表演，这种『爱国流量密码』被首次称为财富密码。
同年知乎出现《当代青年财富密码指南》钓鱼贴，戏称：『第一步：微博改名XX酱；第二步：发腿照说被性骚扰；第三步：开淘宝店』，获10万+点赞。这标志该词完成从字面义到讽刺义的转变。
2021年达到滥用峰值，典型案例包括：
- 美食博主『牛道』前脚痛批肯德基炸酱面，后脚猛夸老北京版（被扒是同一碗面）
- 豆瓣小组『矫情文学品鉴』用固定模板生成女权/男权小作文钓鱼
人民日报曾批评这种现象是『把社会主义核心价值观当生意经』，但收效甚微。如今该词已出现语义稀释，部分网友用于自嘲恰饭行为。
例句：
『好家伙，这位UP主掌握了双重财富密码——先骂美国流量密码，再卖义乌美国旗，闭环了属于是』
DEFINITION
Literally meaning 'wealth code', this term now satirizes content creators who exploit social divides for profit. It's China's version of 'rage farming' but with unique cultural layers:
- Cultural context: Reflects growing public fatigue towards performative activism and manufactured outrage
- Platform dynamics: Algorithms on Douyin/Bilibili incentivize inflammatory content
- Monetization: Livestream gifts and brand deals reward controversy
Similar to 'clout chasing' but specifically involves weaponizing sensitive topics like gender wars or nationalism.
ETYMOLOGY
The 'Caifu Mima' phenomenon reveals China's complicated relationship with online activism. It started in 2020 when Russian vlogger 'Fu Lafu' gained fame on Bilibili with over-the-top pro-China rants. Netizens noticed his shift from normal content to wide-eyed, fist-clenching patriotic performances - the original 'wealth code'.
The term went viral after a Zhihu parody post『Modern Youth's Guide to Wealth Codes』mocked influencer tactics: 'Step 1: Change your Weibo name to [Something]-chan; Step 2: Post leg pics claiming sexual harassment; Step 3: Open Taobao store.'
Notable cases:
- Food blogger 'Niu Dao' trashed KFC's zhajiangmian, then praised 'authentic' version (exposed as same noodles)
- Douban groups trolling both feminists and misogynists with AI-generated essays
While state media condemns 'monetizing social values', the practice persists due to platform incentives. The term now sometimes sees self-deprecating use among creators.
Example:
'This YouTuber cracked the ultimate caifu mima - rant about US decline while selling American flags made in Yiwu. Closed-loop economy achieved.'