取关
释义 DEFINITION
取关是『取消关注』的缩写，主要包含两种含义：
- 字面含义：在社交媒体平台（如微博、微信公众号、抖音等）主动取消对某个账号的订阅行为
- 延伸含义：表达对某账号内容质量、价值取向或行为方式的不满，常带有情感宣泄意味。例如：『看到这个品牌辱华，我立刻取关了』
互联网语境下，90%以上的使用场景都集中在第二种情感化表达。根据2023年《中文网络用语白皮书》数据显示，该词在舆情事件中的使用频率是日常操作的3.2倍。
词源故事 ETYMOLOGY
2016年微博实名制改革后，『取关』开始从单纯的功能性词汇演变为网络抗议工具。典型案例包括：
- 2018年DG辱华事件，相关品牌官微24小时内掉粉82万
- 2021年某流量明星代孕丑闻，后援会账号单日取关量突破50万
心理学研究显示（参见《网络行为心理学》2022），中国网民通过『取关』实现两种心理补偿：
- 道德站位：公开取关行为可作为个人价值观声明
- 数字抵制：在无法现实对抗时，通过数据增减施加压力
平台设计也助推了这种现象——微博特有关注数『红黄码』显示机制（10万+显示红色，1万+显示黄色），使取关量成为可视化的舆论指标。2023年爆火的『取关挑战』活动，更是将这种行为艺术化，参与者会录制删除关注列表的视频并配文『数字断舍离』。
例句：
『看完这个道歉声明，取关的不是蠢就是坏』——某明星工作室声明下的高赞评论
DEFINITION
Unfollow (qǔ guān) carries nuanced meanings in Chinese internet culture:
- Literally: The act of unsubscribing from a social media account
- Figuratively: A symbolic gesture expressing disappointment or protest, often used when users disagree with content/policies. For example: 'I unfollowed that influencer after seeing their insensitive remarks'
Cultural context: Unlike Western social media where unfollowing is seen as routine curation, in China's more relationship-driven platforms like WeChat, this action often carries heavier social weight and emotional significance.
ETYMOLOGY
The evolution of qǔ guān reflects China's unique social media ecology. After Weibo's 2016 real-name verification policy, unfollowing transformed from mundane maintenance to digital activism. Notable cases:
- 2018 D&G racism scandal: Brand's official account lost 820k followers in 24 hours
- 2021 celebrity surrogacy scandal: 500k unfollows occurred in single day
As analyzed in Cyber Psychology in China (2022), this behavior fulfills two psychological needs:
- Moral positioning: Public unfollowing serves as value statement
- Digital resistance: Exerting pressure through data metrics when real-world action is constrained
Platform design amplifies this phenomenon. Weibo's follower count color-coding system (red for 100k+, yellow for 10k+) turns unfollows into visible social proof. The viral 2023 『Unfollow Challenge』, where users film themselves purging follow lists with 『digital decluttering』 captions, exemplifies this trend's cultural permeation.
Example usage:
『Anyone not unfollowing after this apology is either stupid or evil』 — Top comment under celebrity's apology post