非主流
释义 DEFINITION
非主流原指不属于主流文化范畴的事物，现特指2000年代中国互联网兴起的反传统审美文化。主要特征包括：
- 夸张造型（彩色爆炸头、浓重眼妆）
- 火星文（变形汉字+符号混排）
- 45度仰角自拍
- 颓废伤感风格文字
该词现多用于描述刻意追求与众不同的亚文化现象，常带有轻微调侃意味。2023年B站数据显示，在Z世代使用场景中，68%用于怀旧吐槽，22%指代小众文化，10%保持原叛逆含义。
词源故事 ETYMOLOGY
非主流文化的兴起可追溯至2000年代初的QQ空间时代。当时城镇青少年通过夸张造型（如五颜六色的爆炸头、画浓重的眼线）和火星文（例：『莣叻嗳↘傷』）来反抗应试教育的压抑。最具代表性的『杀马特』群体，用发胶塑造高达30cm的发型，在东莞工厂区形成独特风景线。
2008年《非主流文化研究报告》指出，这类视觉符号实质是城乡结合部青年寻求身份认同的工具。随着智能手机普及，2012年后该文化逐渐式微。但近年出现复古浪潮：2023年淘宝非主流服饰销量同比增长300%，小红书相关话题阅读量破5亿。现在说『你好非』更多是朋友间善意调侃，而非真正贬义。
例句：『你这张用美颜相机加滤镜的自拍也太非主流了吧，梦回2008年QQ秀！』
DEFINITION
Feizhuliu (literally 'non-mainstream') refers to China's 2000s internet counterculture movement. Key elements include:
- Extreme hairstyles (rainbow-colored liberty spikes)
- 『火星文』(Martian Script: deformed characters + emoticons)
- 45-degree angled selfies
- Melodramatic 'broken heart' aesthetics
Now often used nostalgically to describe cringeworthy teenage rebellion. Similar to Western 'scene kid' culture but with unique Chinese internet characteristics. The 2023 Douyin trend #非主流文艺复兴 has 180M views celebrating its retro kitsch value.
ETYMOLOGY
The feizhuliu movement began in Chinese internet cafes around 2003. Migrant worker teens in industrial zones created 'shamate' (smart) style - think hair sprayed into neon-colored spikes taller than their heads. This was their rebellion against factory monotony, using QQ social platform as their stage.
Their 'Martian Language' mixed Chinese characters with symbols: 〆ξνī 会ㄋ嗳（I've forgotten love）. Mainstream media mocked them as 脑残 (brain-disabled), but these working-class youth were early pioneers of China's internet subculture.
Today's revival is ironic nostalgia. Gen Z posts edited 'feizhuliu challenge' photos with digital tears and glitter text. As one Weibo user joked: 'Our cringe is the millennials' vintage.' The culture has evolved from rebellion to retro chic.