僵尸粉
释义 DEFINITION
僵尸粉是中文互联网对虚假社交媒体账号的统称,包含以下含义:
- 字面解释:像"僵尸"一样无生命特征的账号,通常无头像、无动态、无互动。
- 技术定义:通过程序批量生成的机器人账号,常见于微博、抖音等平台。
- 商业场景:网络黑产通过出售这类账号帮助用户虚假涨粉,价格约1-10元/千粉。
当前主流用法指社交平台上的非活跃虚假粉丝。据2022年《中国社交媒体生态报告》,微博TOP100明星账号中,平均32.7%粉丝为僵尸粉。
词源故事 ETYMOLOGY
2009年微博崛起时期,"僵尸粉"概念首次引发关注。当时某明星被曝光百万粉丝中70%是僵尸账号,评论区出现大量乱码留言。平台安全工程师发现这些账号具有明显特征:
- 注册时间集中在凌晨2-4点
- 用户名多为无意义字母组合
- IP地址集中在特定服务器集群
2013年央视《焦点访谈》揭露僵尸粉产业链,黑产团队使用"云控系统"实现单台电脑操控20万个账号。随着人工智能发展,2020年后出现"智能僵尸粉",能进行简单评论互动(如自动回复表情包)。
典型使用场景:
商家吐槽:"直播时说点关注送礼物,结果涨的粉全是僵尸粉!"
饭圈观察:"这个爱豆数据太假,超话帖子转发10万+,真实评论才200条。"
DEFINITION
Zombie followers refer to fake social media accounts with these characteristics:
- Literal meaning: Accounts resembling "zombies"—lifeless profiles with no avatars, posts, or interactions.
- Technical definition: Bot-generated accounts often used on platforms like Weibo/Douyin. A 2022 study showed 18.4% of Weibo accounts exhibit bot-like behavior.
- Commercial aspect: Sold in bulk (1,000 followers ≈ $0.15-$1.50) to inflate popularity metrics artificially.
This phenomenon mirrors the "fake followers" issue on Instagram, but the Chinese term vividly uses zombie imagery to emphasize the accounts' lifeless nature.
ETYMOLOGY
The term emerged during Weibo's rise in 2009 when a celebrity was exposed for having 70% fake followers. Cybersecurity experts identified these "zombies" through:
- Registration spikes at 2-4 AM
- Nonsensical usernames like "dh83ksj2"
- Concentrated IP clusters
A 2013 China Central Television investigation revealed industrial-scale operations using "cloud control systems" to manage 200,000 accounts from single devices. Post-2020, AI-powered "smart zombies" evolved to post emoji comments and like content.
Modern examples include:
• Livestreamers complaining: "I offered free gifts for follows, but 80% new followers are zombies!"
• K-pop style fan clubs manipulating data: "10K reposts but only 200 real comments - obvious bot inflation."
This mirrors the global issue of social media authenticity, but with uniquely Chinese tech infrastructure enabling mass fabrication.