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释义 DEFINITION

基本含义

  • 传统释义:①撩拨,挑动(如:撩动心弦) ②整理(如:撩起头发)
  • 网络释义:通过语言/行为制造暧昧氛围的社交技巧,常见于男女互动场景

当代用法

在互联网语境中,90%的使用场景特指:

  1. 带有技巧性的情感挑逗行为
  2. 展现个人魅力的社交艺术
  3. 介于正经与玩笑之间的暧昧表达

⚠️ 注意语境差异:当对象是异性时多为调情(褒义),对同性别使用可能变成挑衅(贬义)

词源故事 ETYMOLOGY

从理发店到约会软件:一个动词的逆袭

2016年电视剧《微微一笑很倾城》中,杨洋饰演的肖奈用编程代码写情诗,被网友称为「撩妹天花板」。这个名场面在微博获得3.2亿次讨论,正式开启「撩学」元年。

2018年抖音兴起「反撩挑战」,用户拍摄如何机智回应搭讪视频。@东北酱的「大碴子味情话」系列单条播放破亿,将东北方言与「撩」文化结合,衍生出「铁汉柔情式撩法」。

2020年「直男撩话翻车现场」成为B站热门tag,up主整理钢铁直男的窒息操作,反向推动「有效撩vs无效撩」的全民大讨论。豆瓣小组「撩汉研究院」总结出「三秒定律」:优质撩需在对话开始3秒内激发对方好奇心。

经典用例

  • 美食博主:「这碗面我故意煮淡了,因为...想和你一起调味余生」(餐饮营销新套路
  • 电竞主播:「刚才那波操作没看清?不如我们私聊回放」(游戏社交场景迁移)
  • HR招聘:「我们公司缺个重要职位——我的心动同事」(职场场景泛化)

synonym: rizz

DEFINITION

Core Meaning

  • Literally: ①To provoke or stir up ②To arrange (like brushing hair)
  • Internet Slang: The art of creating romantic tension through witty banter/physical cues

Modern Context

In 2020s Chinese cyberculture:

  1. A flirtatious technique combining humor and charm
  2. Social skill walking the line between sincerity and playfulness
  3. Often compared to game in Western dating culture but more subtle

⚠️ Cultural Insight: Requires reading between the lines - excessive liao may be seen as cringey pickup artistry

ETYMOLOGY

From Barbershops to Tinder: The Evolution of Liao

The cultural turning point came in 2016 when Yang Yang's character in Love O2O wrote love poems using Python code. This geek romance moment went viral on Weibo, amassing 320 million discussions and establishing liao as a relationship skill.

Douyin (TikTok) accelerated its spread through 2018's Counter-Flirt Challenge, where creators demonstrated witty comebacks to pickup lines. Influencer @DongbeiJiang's Corn Cob Sweet Talk series blended Northeastern Chinese dialect with flirting tactics, gaining 100M+ views.

By 2020, Bilibili's Flirt Fail Compilations sparked nationwide debates about effective vs cringey liao. Douban group Liao Research Institute developed the 3-Second Rule: Quality liao must spark curiosity within 3 seconds of interaction.

Modern Manifestations

  • Food bloggers: I purposely made this noodle bland... so we can season our future together
  • Esports streamers: Missed my epic play? Let's rewatch it in DMs
  • HR recruiters: We're hiring for a crucial position - my workplace crush

SAME PRONUNCIATION