人设
释义 DEFINITION
【人设】原指文学/影视作品中「人物设定」的简称，包含角色的外貌、性格、背景等基本信息。在互联网语境中：\n\n1. **明星网红**：指公众人物刻意打造的标签化形象（如「吃货」「学霸」「宠妻狂魔」），用于商业包装\n2. **素人日常**：普通人在社交媒体展示的「精修版自我」，比如朋友圈只发健身打卡和米其林餐厅\n3. **虚拟角色**：在游戏/二次元圈仍保留原始含义，指虚拟角色的背景故事设定\n\n*当前网络使用中，90%以上指代第一种含义，且带有「表演性质强于真实性格」的微妙讽刺意味*
词源故事 ETYMOLOGY
2016年娱乐圈的「翟天临学术门」事件堪称人设崩塌的教科书案例。这位北大博士后演员，长期以「学霸演员」人设收获粉丝追捧，却在直播中反问「知网是什么？」引发论文造假调查，最终被撤销学位。\n\n这事件引爆了三个现象级讨论：\n1. **娱乐圈人设工业化**：经纪公司像设计动漫角色一样打造明星特质，某女星的「吃货」人设被扒出实际只吃两粒米摆拍\n2. **社交媒体的楚门世界**：豆瓣「糊弄学小组」兴起，年轻人开始反抗精心维护人设的疲惫感\n3. **虚拟主播的降维打击**：A-soul等虚拟偶像公然宣称「我们的设定都是假的哦」，反而因「真诚不做作」吸粉百万\n\n例句：\n• 「立宠妻人设的男星被拍到出轨」\n• 「朋友圈晒书单人设翻车，书页塑料膜都没拆」\n• 「建议把『摆烂』作为新人设，永不会崩塌」
DEFINITION
The term **"renshe"** (public persona) has evolved far beyond its original meaning of "character design" in fiction. In today's digital age:\n\n• For **celebrities/influencers**: Refers to carefully crafted images like "foodie", "genius scholar", or "devoted husband" - essentially a personal brand strategy. The most infamous example is when stars get caught violating their own supposed "health nut" persona by smoking.\n\n• For **ordinary people**: The Instagram-perfect self we present online vs. the sweatpants-wearing reality. Think posting #blessed travel photos while actually being stuck in traffic for hours.\n\n• Cultural nuance: Unlike Western "personal branding" which focuses on professional qualities, Chinese "renshe" often highlights lifestyle and moral virtues (like being filial). A collapsed persona (人设崩塌) causes greater scandal because it violates social trust.
ETYMOLOGY
The 2016 scandal of actor Zhai Tianlin - known as "China's Leonardo DiCaprio with a PhD" - perfectly illustrates renshe collapse. During a livestream, this Peking University "postdoctoral scholar" asked "What's CNKI?" (China's main academic database), exposing his fake credentials. Overnight, his carefully constructed genius image evaporated.\n\nThis incident revealed:\n1. **Celebrity persona factories**: Talent agencies now design star personas like anime characters. One actress's "foodie" persona was exposed when paparazzi caught her spitting out single grains of rice after photoshoots.\n\n2. **The social media Truman Show**: On Douban forums, young Chinese formed "Slacking Off Study Groups" to rebel against the exhaustion of persona maintenance.\n\n3. **Vtubers' honest marketing**: Virtual idols like A-soul explicitly state "Our personas are fictional" - ironically gaining millions of fans for their "authentic artificiality".\n\nExamples:\n• "Husband-material celebrity caught cheating"\n• "Bookstagrammer exposed with plastic wrap still on 'read' books"\n• "New trend: Adopt a 'hot mess' persona - it never fails"