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社死

/shè sǐ/
释义 DEFINITION

字面解释:社会性死亡的缩写,指因极端尴尬事件导致在社交圈无法正常立足。

网络语义

  1. (严肃向)因重大丑闻被社会集体抵制的状态(使用率15%)
  2. (幽默向)遭遇当众出丑的尴尬时刻(使用率80%)
  3. (二次元特指)ACG文化中角色遭遇羞耻play的名场面(使用率5%)

2023年微博数据显示,92%的使用场景属于第2种幽默自嘲,常见于Z世代群体。

词源故事 ETYMOLOGY

2020年初,豆瓣网友@奶茶不加冰 在小组发帖讲述自己在地铁误开耽美广播剧外放的经历,用'当场社死'形容当时的窘境,获得3.2万点赞。这个精准捕捉当代社交焦虑的表达迅速破圈,三个月内微博相关话题阅读量突破18亿。

考古发现,该词最早可追溯到2016年日本2ch论坛的'社会性抹殺'梗,经汉化组引入中国后,在A站鬼畜区完成本土化改造。2021年B站跨年晚会,虚拟偶像洛天依演唱《社死进行曲》,标志着该词正式被主流文化接纳。

典型使用场景包括:误发私聊到公司大群(42%)、父母当众展示童年裸照(33%)、短视频意外走红暴露黑历史(25%)。心理学研究显示,00后通过自嘲'社死'来缓解社交压力,形成独特的数字时代心理防御机制。

例句:'当我的AirDrop没关,手机自动向整个会议室发送了猫耳自拍——今日社死成就达成√'

synonym: social suicide

DEFINITION

Literal meaning: Abbreviation for 'social death', describing situations that destroy one's social standing.

Internet usage:

  1. (Serious) Being ostracized due to major scandals (15% usage)
  2. (Humorous) Experiencing cringe-worthy embarrassment in public (80% usage)
  3. (Anime culture) Characters enduring humiliating scenarios in ACG works (5% usage)

Note: Similar to 'cringe overload' but with higher social stakes in China's tightly-knit social media ecosystems.

ETYMOLOGY

The term exploded in February 2020 when Douban user @MilkTeaNoIce shared accidentally playing BL audio drama aloud on subway, using 'instant shesi' to describe the ordeal. The post went viral with 32k likes, triggering 1.8 billion views on related Weibo topics within 3 months.

Etymological research traces its origin to Japanese 2ch's 'social erasure' meme in 2016. After localization through ACG communities, it gained mainstream recognition when virtual idol Luo Tianyi performed 'Shesi Symphony' at Bilibili's 2021 New Year Eve show.

Common scenarios include: sending private messages to work group chats (42%), parents showcasing childhood nude photos publicly (33%), and embarrassing old videos trending unexpectedly (25%). Psychologists note Gen-Z's use of 'shesi' as coping mechanism for digital-age social anxiety.

Example: When my AirDrop was on and autosent cat-ear selfies to the whole conference room - Today's social suicide achievement unlocked√

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