照骗
释义 DEFINITION
照骗（zhào piàn）是照片+骗局的合成词，主要有两种解释：
- 字面含义指经过重度修图、与本人真实样貌严重不符的照片
- 网络语境中特指社交媒体上使用滤镜/PS过度美化，导致线下见面产生心理落差的形象包装行为
据2023年《中国Z世代社交报告》，83%的网友认为修图程度超过40%即可定义为照骗。该词现多用于调侃网络形象与现实的反差萌现象。
DEFINITION
The term "Zhaopian" (lit. "photo deception") describes heavily altered images that create unrealistic expectations. Think of it as China's answer to "Instagram vs. Reality" culture, but with surgical-level photo editing through apps like Meitu.
Key aspects include:
- Using beauty filters that slim faces 30-50% beyond real proportions
- Skin smoothing that erases pores completely
- Eye-enlarging effects making pupils anime-character big
As dating app users joke: "You get a 9/10 in chats but 6/10 IRL" – that's textbook Zhaopian.
ETYMOLOGY
The Zhaopian phenomenon exploded when Meitu's "Magic Selfie" feature went viral in 2016. Its cartoonify filters could turn anyone into an anime character within seconds, racking up 100 million Weibo views in 72 hours.
The cultural turning point came in 2018 when an influencer's unedited photo revealed 5cm width difference in face shape. Netizens coined the meme: "From V-chin to travel pillow – your face's great journey", cementing Zhaopian as a noun describing deceptive photos.
Douyin's 2020 #NoFilterChallenge saw creators toggle between edited/raw looks. The top video (3.2M likes) flooded with comments like "Wanna netizen date? I'm a Zhaopian pro", landing the term in China's top 10 internet slangs.
Example usage:
That Instagrammable café from Xiaohongshu? Total Zhaopian! The real place makes my office pantry look luxurious.