装B
释义 DEFINITION
「装B」是中文互联网经典嘲讽用语，主要包含两层含义：
- 字面解构：由「装」+「B」组成，B是中文粗话「逼」的隐晦表达，整体指「刻意伪装成某种高端状态」
- 当代语境：现多用于形容通过夸张表演获取关注的行为，特指那些用虚假人设强行秀优越感的做派，比如不懂装懂、硬凹精英形象等
根据B站2023年网络用语报告显示，该词在吐槽视频中的使用率达67%，主要针对「凡尔赛式炫耀」和「知识区半桶水up主」。
词源故事 ETYMOLOGY
这个互联网「非物质文化遗产」的起源可追溯到2008年百度李毅吧。当时贴吧老哥用「装逼」嘲讽那些在足球论坛不懂装懂的伪球迷，后来为规避敏感词审查逐渐演变成「装B」。
2015年迎来关键转折：知乎用户@张佳玮 在「如何评价朋友圈晒书行为？」问题下写道：「真正的阅读者从不装B，他们只装kindle」。该回答获10万+点赞，推动词汇破圈进入主流语境。
典型使用场景：
「又在装B了，昨天还说看不懂财报，今天就在群里分析茅台股价」（拆穿知识伪装）
「星巴克拍照半小时，文案『美式平凡一天』#装B请适度」（讽刺物质炫耀）
2021年出现语义分化：部分Z世代开始用「浅浅装个B」来自嘲式分享成就，弱化了攻击性。但大数据显示，负面用法仍占78.3%。
DEFINITION
The term "zhuangbi" (literally "pretending to be B") is China's answer to "putting on airs" with a Gen-Z twist. It describes:
- Acting pretentiously to mask insecurities (like flexing designer knockoffs while living in a basement)
- Faking expertise in niche areas (e.g. lecturing about blockchain after reading one Reddit post)
Cultural context: The "B" originally stood for a vulgar term, but millennials sanitized it into internet slang. Think of it as the Chinese equivalent of saying "stop with the BS" when someone's being obnoxiously showy.
ETYMOLOGY
The evolution of "zhuangbi" mirrors China's digital culture shifts. Born in the gritty forums of post-2008 internet, it initially targeted "keyboard warriors" who pretended to be sports experts. Platform censors later forced the substitution of the vulgar character with "B", making it meme-ready.
Its big break came in 2015 when Zhihu (China's Quora) witnessed a viral moment: A famous writer roasted pretentious book braggarts by saying "Real readers don't zhuangbi, they just carry Kindles." Overnight, office workers adopted it to call out colleagues who name-dropped MBA jargon without understanding.
Modern case studies include:
- Calling out influencers who pose with luxury rentals as if they own them
- Mocking tech bros who quote Elon Musk without knowing basic physics
Interestingly, Gen-Z is reclaiming it with self-deprecating humor like "Let me zhuangbi for a sec" before sharing actual achievements - a millennial vs Gen-Z culture clash in action.