排面
释义 DEFINITION
『排面』原指店铺门面的排列展示，现衍生出三层含义：
- 原始义：商业街中店铺的陈列展示效果（使用率5%）
- 社交义：个人或团体在社会交往中展现出的体面程度（如婚宴规格/座驾档次，占日常使用65%）
- 网络梗：通过夸张方式肯定某人/事的江湖地位（常见于直播打赏/粉丝应援，占30%）
该词走红源于中国市井文化中『讲究人办讲究事』的传统思维，在物质丰富的当下演变为社交货币的量化标准。
词源故事 ETYMOLOGY
2020年河南某婚礼现场视频意外带火了这个词。当时新郎租用38辆奔驰组成迎亲车队，围观大爷感叹：『这排面，县长嫁闺女也不过如此！』该片段在抖音获赞287万次，评论区内『排面』刷屏。
追溯词源，『排面』最早出现在清末汉口租界的洋行文化。当时外商根据店铺临街展示面（façade）长度收取不同租金，『三排面』商铺即黄金地段的大型商号。2015年《古惑仔》电影重映时，陈浩南带百人列队给山鸡撑场面的经典桥段，被弹幕戏称为『初代排面教学』。
当代用法典型案例：
某公司年会
同事A：今年行政只准备自助餐？
同事B：太没排面了，去年可是请了五星酒店主厨！
这种用法折射出中国社会转型期特有的身份焦虑——当传统社会关系瓦解后，物质展示成为最直白的阶层声明。
DEFINITION
『Paimian』(literally 'display facade') has evolved into a multifaceted social concept:
- Core Meaning: The tangible demonstration of social status through curated appearances
- Modern Context: Refers to maintaining 'mianzi' (Chinese concept of face) via material displays - think luxury car convoys at weddings or designer outfit coordination in group photos
- Digital Slang: Used ironically to hype someone/something (e.g. flooding comments with 『Respect the paimian!』 when a streamer receives expensive virtual gifts)
It perfectly captures China's blend of traditional face culture and new money flexing.
ETYMOLOGY
The viral moment came from a 2020 wedding in Henan province: A groom's 38-Mercedes procession prompted a bystander to exclaim 『Zhe painmian!』 (This display!), making the phrase trend on Douyin (Chinese TikTok) with 2.87M likes. Comment sections flooded with 『PAIMIAN GOALS!』
Historically, the term originated in 19th-century Hankou's trading houses, where 『three-façade』 shops denoted premium storefronts. Its modern revival ties to 2015, when Hong Kong triad film Young and Dangerous resurfaced online. A scene of 100 gangsters lining up to 'show support' was meme'd as 『OG Paimian Tutorial』.
Typical usage scenario:
At a corporate annual dinner
Employee A: Why just buffet this year?
Employee B: Zero paimian! Last year we had a Michelin chef!
This reflects China's social mobility paradox - when old status symbols fade, conspicuous consumption becomes the new hierarchy code.