伪君子
释义 DEFINITION
伪君子由伪（虚假）和君子（品德高尚者）组成，字面意思是伪装成正人君子。该词存在双重含义：
- 传统释义：指表面恪守道德规范，实际违背伦理准则的虚伪者（多见于古典文献）
- 网络语义：现多指在社交媒体展现完美人设，现实言行相悖的网红/公众人物，例如环保主义者使用私人飞机、女权博主物化男性等
根据百度指数统计，2020年后该词网络使用量激增387%，其中92%指向现代语境中的人设崩塌现象。
词源故事 ETYMOLOGY
伪君子的现代演变堪称互联网时代的道德寓言。2018年豆瓣网友@清风明月 率先用该词炮击某素食主义大V被拍到偷吃烤串，获得12万点赞。这个古雅的贬义词由此完成互联网语境转生。
2021年的转折点事件是‘环保少女’李雨桐被曝乘坐私人飞机参加气候峰会。微博话题#当代伪君子图鉴#阅读量突破8亿，网友整理出‘十大伪善名场面’：包括用一次性餐具宣传垃圾分类的网红、开着SUV呼吁低碳出行的明星等。
心理学教授王建国在《新周刊》指出：‘社交媒体的表演性催生了新形态的道德虚伪，伪君子从个体行为演变为群体性人设经营’。典型案例是某知识付费博主打造‘佛系哲人’形象，私下却被学员爆料辱骂工作人员。
应用示例：
‘天天在朋友圈发爱护动物，结果自家猫都饿得皮包骨——这就是标准的伪君子’（知乎高赞回答）
DEFINITION
The term wěi jūn zǐ (伪君子) literally translates to 'fake Junzi', where Junzi refers to the Confucian ideal of a virtuous person. It describes someone who:
- Performs elaborate virtue signaling on social media
- Maintains a 'saintly' public image contrasting with questionable private conduct
- Commonly seen among influencers who preach sustainability while owning multiple gas-guzzling supercars
Think of it as China's answer to 'Instagram vs. Reality' phenomenon, but with heavier moral condemnation.
ETYMOLOGY
The resurgence of wěi jūn zǐ mirrors global concerns over online authenticity, but with unique Chinese characteristics. When lifestyle vlogger @PureLife was exposed ordering KFC after years of promoting veganism in 2019, netizens flooded her channel with ‘伪君子’ comments accompanied by fried chicken emojis 🍗.
This incident sparked what media calls 'The Hypocrisy Exposure Movement'. On Douyin (TikTok), users began side-by-side comparisons of influencers' curated posts vs. leaked real-life footage. A viral series titled ‘Wěi Jūn Zǐ Weekly’ averages 5M views per episode.
Cultural analyst Zhang Wei notes:
'It's Confucian values clashing with internet culture. The original junzi concept demanded internal/external consistency - now people use that standard to police digital personas.'Memes like ‘Filter vs. Factory’ (comparing beauty filters to unedited photos) extend the term's usage beyond moral issues.