灌水
释义 DEFINITION
灌水原意指向容器注水的物理行为，现已成为中文互联网最典型的社区文化现象。主要含义演变：
- 论坛时代（2000年代）：在BBS发无意义内容刷存在感，如『沙发！』『路过～』
- 社交平台时期：微博/贴吧发布低质量内容获取互动，如『转发抽奖』『+1』
- 当代语境：泛指任何低信息密度的网络行为，包括但不限于刷屏、复制粘贴、发无效弹幕
根据2023年《中文网络行为白皮书》，该词82%的使用场景指向刻意制造信息垃圾的行为。
词源故事 ETYMOLOGY
灌水的演变堪称中文互联网的『水化』进程编年史。2002年猫扑论坛推出发帖等级制度后，用户为获取『猫币』开始批量生产『今天天气真好』之类的无效帖，版主们戏称『这群人又在给论坛灌水了』——这是该词首次完成从物理动作到数字行为的语义迁移。
2009年百度贴吧推出『经验值』体系，催生出职业『水军』群体。他们用脚本批量发布『十五字十五字十五字』的机械回复，将灌水工业化。这一时期甚至衍生出『水楼』（专门刷帖的帖子）、『水王』（灌水排行榜冠军）等亚文化术语。
移动互联网时代，灌水行为渗透到各个场景：微信群里转发养生谣言、短视频评论区刷『哈哈哈』、知乎问答写『谢邀，人在美国』的模板答案...这种注意力经济下的生存策略，本质是用户与平台算法博弈的产物。
经典案例：2021年某明星粉丝为冲超话榜单，用『啊啊啊哥哥好帅+表情包×10』的格式连续刷屏，遭微博官方删除2万条『纯水帖』，史称『327大脱水事件』。
DEFINITION
The term Guanshui (literally 'pouring water') has evolved into the Chinese internet's version of low-effort content creation. Key aspects:
- Digital Origins: Emerged from early 2000s BBS culture where users spammed forums to boost post counts
- Modern Manifestations: Includes mindless commenting ('First!'), repetitive memes, and engagement-bait posts
- Cultural Nuance: Unlike Western shitposting which often has satirical intent, guanshui emphasizes quantity over quality driven by platform reward systems
As noted by MIT's Digital Culture Lab, this behavior peaks on Chinese platforms with gamified leveling systems that incentivize meaningless participation.
ETYMOLOGY
The evolution of Guanshui mirrors China's unique path in digital culture formation. It all began in 2002 when Mop.com (China's early Reddit equivalent) introduced a leveling system based on post count. Users soon flooded forums with trivial content like 『Nice weather today』 to farm virtual coins, prompting moderators to sarcastically remark 『They're watering the forum again』 - completing the term's digital transformation.
The practice became industrialized in 2009 with Baidu Tieba's 『Experience Points』 system. Professional 『water armies』 (shuǐjūn) emerged, using bots to spam comment sections with repetitive phrases. This era birthed subculture terms like 『water buildings』 (dedicated spam threads) and 『water kings』 (top spammers).
In the mobile internet era, guanshui manifests as health myth forwards in WeChat groups, 『hahaha』 spam in Douyin comments, and templated 『Thanks for inviting, I'm in the US』 answers on Zhihu. This algorithm-gaming behavior reflects users' adaptation to attention-driven platform economies.
Iconic Incident: In 2021, fans of a pop star flooded Weibo's Super Topic with 20k identical 『OMG哥哥好帅 + 10 emojis』 posts to boost rankings, all deleted by moderators in what's now called 『The Great Dehydration of 327』.