性冷淡
释义 DEFINITION
当代中文互联网语境中的「性冷淡」早已突破字面含义，衍生出两种热门用法：
词源故事 ETYMOLOGY
「性冷淡」的文艺复兴始于2016年前后。某日本家居品牌在上海开设旗舰店，其标志性的混凝土展台与侘寂风陈列被时尚博主戏称为「性冷淡营销の终极形态」，相关话题阅读量迅速破亿。
与此同时，社交媒体涌现出三大现象级应用场景：
2020年某国产手机品牌发布会成为关键转折点。CEO身着优衣库UT系列，背后PPT写着「科技，本该性冷淡」的slogan，被截图疯传成年度梗图。自此，该词完成从亚文化黑话到商业符号的蜕变。
例句1：「这家民宿把性冷淡风玩脱了，马桶都是水泥砌的，冻屁股！」
例句2：「领导又在群里发鸡汤，已开启性冷淡回复模式：嗯，好的，1」
DEFINITION
The term 『Zero Vibes』 has evolved into a cultural code with dual meanings among Chinese netizens:
- Scandinavian Minimalist Aesthetic: Referencing the concrete-gray-and-houseplant decor trend dominating Instagrammable cafes, often joked as 『IKEA monk style』
- Emotional Energy Crisis: Describing Gen-Z's motto 『Dating is overrated, send memes instead』 when ghosting becomes a lifestyle choice
Pro tip: Use air quotes when calling someone's Tinder profile 『artistically Zero Vibes』 – it's both a compliment and a roast.
ETYMOLOGY
The metamorphosis of 『Zero Vibes』 began circa 2016 when a Japanese homeware brand's Shanghai flagship store went viral. Chinese netizens compared its monastic concrete displays to 『visual celibacy』, sparking 100M+ discussions on Weibo.
Three pivotal moments cemented its pop culture status:
- Beauty influencers coined 『#NoMakeupMakeup』 tutorials as 『subtle Zero Vibes glow』
- A Zhihu essay titled 『Apply Zero Vibes Philosophy to Your Annoying Colleagues』 garnered 50K+ saves
- Architectural Digest China featured a 『Cement Cubicle Therapy』 home renovation series
The cultural tipping point arrived in 2020. During a smartphone launch event, the CEO's Uniqlo outfit and PowerPoint slogan 『Technology Should Be Born with Zero Vibes』 became the year's most meme-d slides. Marketing teams soon weaponized the term, selling everything from gray-toned lipsticks to 『socially disinterested』 AI assistants.
Example 1: 『This influencer's Zero Vibes OOTD looks like she dresses in the dark... and I'm here for it.』
Example 2: 『My Zero Vibes response to family Zoom calls: ✨existential nod✨』